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Topic
The Next CMO: How to Execute an Operational Marketing Plan
Date & Time

Selected Sessions:

Apr 23, 2025 11:00 AM

Description
This interactive workshop provides a proven approach and template for building strategic marketing campaigns and executing an operational marketing plan that delivers measurable business value. Certification offered. During this workshop you will learn: > What is a true marketing campaign > How to leverage different campaign types to achieve goals > How best to apply marketing channels to campaigns > How to use The Next CMO campaign template > How to measure the ROI of campaigns