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This interactive workshop trains attendees on a proven methodology for building agile, goals-based marketing plans that will deliver tangible ROI. Certification offered. During this 90-minute complimentary online workshop you will learn: > How to align the right metrics to your goals > How to calculate CPO, ROI, business value in dollars, and LTV > How to measure the ROI of your marketing plan > How to measure the ROI of your campaigns > How to pitch your metrics to the executive team and the board